Projects
Fashion Merchandising
For my Fashion Scholarship Fund project, I reimagined a Victoria's Secret bra by creating an eco-friendly bra pad using sustainable materials. I managed the complete merchandising, budgeting, marketing, and product launch strategy to bring the concept to life. This project showcased my ability to combine creativity with business acumen to address sustainability in the fashion industry.
Marketing Strategy
At Cedar Hollow Farms, I developed and implemented a brand-new social media plan aimed at increasing the company's customer base by 20%. I created a detailed content calendar, managed the budget, analyzed trends and demographics in the target area, and explored growth strategies to maximize engagement. This experience deepened my skills in strategic planning, audience targeting, and data-driven marketing.
Content Collaboration
As part of a team, I developed a collaboration between Abercrombie & Fitch and Blue Jeans Go Green for Earth Day. We optimized the campaign by tracking SEOs, analyzing customer demographics, utilizing various social platforms, and implementing a strategic content plan. This project enhanced my skills in digital marketing, sustainability initiatives, and collaboration-driven brand campaigns.